
We normally try not to “toot our own horn” too obviously, but it has become increasingly apparent that our friends and clients do not fully understand our partnership approach to the real estate business. We feel that it is the most important quality that sets us apart from our competition and, over the last 40 years, has made us in all likelihood the largest ranch brokerage firm in the world. This partnership or team approach was originally developed in the late 1960’s and we believe that it is unique in the real estate world. It is completely different from most real estate firms who employ something more akin to the “eat what you kill” approach to the sharing of commissions. In a traditional firm all commissions earned are divided in some manner between the agent or agents involved in the deal and the firm. Beginning in the late 1960’s, Hall and Hall Incorporated (HHI) embarked on a different path. HHI entered into a “joint venture” relationship (now a formal Limited Liability Partnership) with a group of independent ranch brokers now referred to as “ranch partners.” The parties each agreed to perform certain functions and agreed upon how the profits and losses from these activities were to be divided. The partnership agreement requires that HHI as the managing partner provide funding, management, and at least one active ranch broker to the venture. The individual partners are each required to devote full time to the business of listing and selling investment quality rural property. We do not allow any “part timers” and most importantly we never base anyone’s compensation on his or her involvement or lack thereof in any specific deal. The partnership agreement calls for the repayment first of all operating expenses incurred by HHI and then the balance is divided amongst the partners, including HHI, based on each partner’s share of the partnership. Most partners come in at a junior level and work their way up to full partner over a period of up to six years. Some of our more conservative partners affectionately refer to this system as legalized socialism! This description certainly has some basis in fact. However, with 40 years perspective, it seems to have worked quite a lot better than most of the socialist governments with which we are familiar. Proof is partially in the record of Hall and Hall’s growth over that period from around $3 million in annual sales in 1972 out of one office, to a recent peak of over $300 million from 10 strategically-located offices throughout Montana, Wyoming, Idaho, Colorado, Texas and Nebraska. But there is quite a lot more to it than that.
THE BENEFITS
As the real estate business has evolved, we have come to have both buyer clients and seller clients whom we represent in real estate transactions. The partnership system is all about teamwork. We communicate formally in a conference call once each week, we meet physically three times each year, and the various partners are in constant daily contact as needed. Since our system places no premium on who actually does the deal, every partner is equally interested and equally invested in every deal or potential deal. There is absolutely no secrecy and everyone shares ideas and information fully. This ensures that a buyer client is exposed to absolutely every possibility on the market and our listing clients have the input and marketing ideas as well as the Rolodexes of 16 ranch partners being brought to bear on getting their property sold. Additionally, we guarantee the utmost in confidentiality when we represent the buyer and seller in a transaction. Our system also means that our clients can work with the partner or partners with whom they feel most comfortable. Many of our clients have stated that they have benefited immeasurably from receiving the input and advice of more than one partner. The bottom line is our system makes it possible to always do what is best for the client. This is especially true when it comes to meeting a client’s personal schedule or matching him or her with a partner who has specific expertise or specialized knowledge of different areas. The benefit to our partners is that it smoothes over the ups and downs of the traditional real estate cycle. It allows partners to maintain a more balanced personal life as each partner covers for the other. It removes the obsessive secrecy and competition that takes place within a traditional office. In short it immeasurably improves the quality of life of our real estate partners. The proof of this is that it is almost unheard of for a partner to leave Hall and Hall. We believe it is fair to say that happy partners lead to happy relationships with clients and prospects.
POTENTIAL PITFALLS
The primary potential shortcoming of a partnership system whereby everyone shares in the output of others is that it is possible for a partner to not hold up his or her end. We have found that there are two ways to avoid this happening. The first is to have complete transparency on virtually a daily basis as to what each partner is doing, what deals are happening, and what showings are taking place. We also maintain an active peer review system. The second is to be extremely careful to bring on partners who are, indeed, team players and for whom holding up their end is a top priority. Most of our partners have been individuals with whom we have dealt before, or who have come in with a long trial and training period. By taking these key steps, we have pretty much eliminated the pitfalls. We believe we have created a system that is designed with the client as the primary beneficiary. With certain key safeguards in place, it coincidentally also works well for the individual partners and for Hall and Hall. As a result, we feel that we have assembled the finest team of brokers in the U.S. who are uniquely joined to provide the highest level of personal service to our clients.